3 SEO techniques you should apply today!

Often small business owners avoid doing SEO considering it as an expensive practice with no result. The fact is not optimizing the website will lessen the growth of the site and you will miss chances of reaching the verse consumer market that’s waiting across the globe. Search Engine Optimizing is a strategic program that is set to increase the site’s exposure and give a positive boost to the sale. The investment of Columbia SEO actually pays off with maximized business and better brand value. However, you don’t always need to pay a lot for optimizing your site. With the following trick anyone can start generating leads through the website.

1.       Keyword research – think like a customer 

If you feel keyword research is a huge thing and way too difficult for you, just play a role reversal in your mind and try to think like a customer. If you were looking for the service your company provides, what would be your searching keywords? Empathizing with your customers will actually give you some effective keywords for your blog. You can use Google Analytics tool to detect which keywords are driving maximum traffic towards your site. Combining both you will have new effective keywords. 

2.       Register with Webmaster tools – it is necessary 

Signing up with Webmaster tool actually can help in multiple ways. It shows the mistakes you are having in your webpage so that with correction, all the pages arrive on the search engines. This tool will help you to check the most popular businesses providing the same service as yours. Also, you will be warned if they are detecting malwares from your site. 

3.       Focus on your content – informative content is your key to success

Content in your website is the master card to reach and impress maximum visitors. Considering the popular trend Columbia SEO is focusing on content marketing. Whoever is visiting your site will look for latest updates from your company. Make sure you are uploading only the most unique, most informative and most creative contents that will attract the readers provide the required information and stir curiosity at the same time.

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