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3 SEO techniques you should apply today!

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Often small business owners avoid doing SEO considering it as an expensive practice with no result. The fact is not optimizing the website will lessen the growth of the site and you will miss chances of reaching the verse consumer market that’s waiting across the globe. Search Engine Optimizing is a strategic program that is set to increase the site’s exposure and give a positive boost to the sale. The investment of Columbia SEO actually pays off with maximized business and better brand value. However, you don’t always need to pay a lot for optimizing your site. With the following trick anyone can start generating leads through the website. 1.        Keyword research – think like a customer  If you feel keyword research is a huge thing and way too difficult for you, just play a role reversal in your mind and try to think like a customer. If you were looking for the service your company provides, what would be your searching keywords? Empathizing with your customers w