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What Is The Right Technique Of SEO?

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Online marketing and SEO are two different concepts but their aim remains the same. It is possible to hike the website’s traffic with the help of SEO. Search Engine Optimization is now considered on a wider scale and usability analysts are being made use of for the purpose of optimization. It should be noted at the outset that SEO are specialized techniques that are made use of in optimizing the website, making the website search-engine friendly and increasing the rankings in the search results. But it must also be noted that SEO can be a profitable method to bring in leads because SEO leads are free leads. A good number of companies make use of  Black Hat SEO, which is a fast and unethical approach to perform SEO. Here unethical techniques are adopted that goes against search engine policies. It must be noted that the best results could rarely be achieved with these SEO techniques. The use of black hat SEO techniques is to dupe the search engines and bring in more visitor